Our Mission
To create next-generation swimwear and essentials that fuse elevated style, cutting-edge fabrics, and undeniable confidence — made for those who lead, move, and leave a mark.
The Founder
After seven years in the fashion industry — and building Centric, one of the most durable activewear brands on the market — I saw a clear gap. In swimwear and underwear, too many brands cared only about how things looked — and ignored how they were made. I kept seeing the same cycle: cheap fabric, forgettable fit, and a price tag that didn’t match the experience.
I started Reputation to change that. To create essentials that marry high fashion with real innovation — where construction matters as much as design. From anti-abrasion recycled swimwear to ultrasonically bonded underwear seams, we build every piece to perform, not just impress.
“Every decision is intentional. Every cut, fabric, and finish is driven by one goal: to elevate how essentials should look, feel, and function.”
Reputation is personal. Every design, every fabric choice, every cut — it’s all built on the belief that style should never come at the cost of quality, or confidence.
Because the way you show up says everything.
And your reputation is built before you ever say a word.
Effortless. Elevated. Obsessively crafted.
Reputation was built for those who demand more — from what they wear and from themselves.
We craft elevated essentials you’ll want to live in — modern, trend-driven pieces made with advanced fabrics, tailored fits, and a commitment to quality that stands out the second you wear them.
Every stitch, every silhouette is obsessively considered. Not just to keep up — but to set the standard. Because we believe essentials should be anything but basic — they should be the pieces you can’t stop thinking about, the ones that feel like they were made for you.
